Tips: Getting started with your LinkedIn business page.

Tips on getting started with your LinkedIn business page.

It’s 2021,do we even need to tell you why you should have a LinkedIn business page?

Social media is king in this generation when it comes to promoting your business, giving even the smallest brands the opportunity to gain a global reach from their fingertips. LinkedIn isn’t just a site for job hunters, it is a place to help your business generate leads, build connections and relationships.

This article is here outline some of the main points you should consider when setting up your business page.

1.   Complete your LinkedIn company profile.

Although this is an obvious one, first impressions count!

You wouldn’t apply for a job with an incomplete CV, so don’t send LinkedIn invites with an incomplete company profile!

It’s so important that your LinkedIn company profile is completed, and every section is filled out because this is your opportunity to show off your business.

Have an up-to-date profile image and make sure this is uniform with all your other social channels, so if anyone tries to cross-channel search your company, they can spot your photo.

2.   Engage your team members.

This is avital pointer for any LinkedIn company page, its especially essential for start-up pages who are trying to get off the ground.

Using your employees is one of the easiest and quickest ways for your page to gain exposure, so make use of them! Ask your team to like, comment, and share your business pages content. This process will expose your content to their connections, therefor increasing your companies reach.

Whilst we are on the topic of team members, make sure their personal LinkedIn profiles are complete, indicating that they work for your company and their role is clear, as they’re representing your business.

3.   Have a consistent posting schedule.

Consistency is key! This is one of the factors that will determine the growth and success of your page.  Posting content consistently will establish your brands credibility and strengthens your reputation.

When creating a posting schedule, it is important to ensure the different types of content are being put out, fill your feed with eye-catching visuals, high quality images, juicy blog posts or re-sharing relevant content onto your page.Mix it up and avoid repetition as much as you can.

We also recommend using a Social Media Management tool so that you can schedule content ahead of time, or have content going live on a weekend whilst you are away from the office. This is also helpful tool for if you have a social media team, so that you can all access the content schedule. Some examples are Hootsuite and Sprout.  

4.   Don’t just share your own content.

Following the 4-1-1 rule can be helpful when posting content on your LinkedIn business page. What is the 4-1-1 rule you ask? Well, this rule was popularised by Joe Pulizzi and it suggests that you should include new content posts, reposts and self-serving posts. By following this ensures balance with the types of content you are posting, keeping your content engaging for your audience. Now let’s break down the types of content we are throwing at you.

New content:This is content that you have found on other sites that you believe is relevant to your page and that you think would be engaging and beneficial to your audience.

Reposts: Simple but effective, reposting content that has been shared by other users.Sharing with a quote on the post or showing appreciation for the work, this helps to build relationships with other people on the platform.

Self-serving posts: This type of content is anything from your own content creation, pushing your website or promoting your business with an announcement.

5.   Get involved in topical conversations.

LinkedIn is full of users who are eager to get involved in a conversation within their field, and hashtags are the way to do it. Make sure the hashtags you are using are relevant to the topic of the post. This exposes your content to other communities who are interested in your subject matter who are outside of your current connections.

Users can also follow hashtags on LinkedIn, so be sure to check out which are the most popular and relevant to your content to maximise your hashtags potential. Don’t forget to follow hashtags relevant to you and your business, so you’re always up to date on the latest news and trends within your sector.

6.   Don’t be too salesy.

Last, but most certainly not least, don’t be too salesy! Have you ever scrolled through Instagram and thought, I miss the days where we weren’t completely bombarded with ads? Let’s not overdo it on LinkedIn too. Although LinkedIn is a great source to market your business, you don’t want to come across as overly pushy with your prospects. Let it be a place of building connections and relationships,not just pushing sales.

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